The concept relied on specific shapes for each sub-campaign, in specific color: Green for ANALYTICAL CHEMISTRY Yellow for LIFE SCIENCES and Blue for INNOVATION. All three shapes are distinctively different from each other, but related, due to their multi-line construction. This served both as a canvas and both as aRead More →
LinkedIn carousel Ad created for Avantor’s Analytical Chemistry sub-campaign initiative, part of Total Science Solutions global campaign. The artwork concepts is explained in this post -> https://claudiu.cvrj.ro/artwork-concept-for-avantors-total-science-solution-campaign/Read More →
Classic Ads created for Avantor Sciences – Print and OOH mediums. Read More →
Booth design created for Ritter Germany, a sub-brand part of Avantor’s portfolio of smaller BioScience companies with separate identities and market presence. This design was needed for ESCMID 2025 – the Congress of the European Society of Clinical Microbiology and Infectious Diseases. Read More →
This was the build process for a very specific ad request, an unusual one – an ad inspired from old ads of the ’60s and ’70s. Called long-form Ads, they rely heavy on large pieces of text, besides slogan and keyvisual, as you can see in the example below. MyRead More →
A composition created for a targeted campaign of Honeywell towards Air India officials to establish sales opportunities and contacts. The image had to convey India from the first glance, the architectural arcade element was the way to accomplish this goal, , so I created a fake photo a view fromRead More →
This project involved full booth expo artwork design for wrapping, and it was Europe’s biggest Defense Industry Tradeshow, so it had to look very defense related, but not overly militaristic. Space based communications was a big selling point from Honeywell, so the artwork for that business sector took the firstRead More →
A brochure created for Honeywell’s IntuVue RDR7000 weather radar system for business jet aviation and helicopters. This job required a custom composite image for the cover, you can find the creative details in this post -> https://claudiu.cvrj.ro/rdr7000-weather-radar-for-biz-jets-and-helicopters-composite/ Read More →
SAF (Sustainable Aviation Fuel) is a hot topic for Honeywell Aerospace, especially since the company has developed an innovative refining process of waste oils and agricultural seeds and other sources o obtain an aviation fuel with low environment impact. Read More →
Honeywell Forge, a software centric spin-off from Honeywell Aerospace, requested a long form catalogue for their business offering and problems solving approaches. Presented here in a page spread format. Read More →
Ads for a recruitment campaign run by Stefanini. The keyvisual basis can be seen here -> https://claudiu.cvrj.ro/digital-masters-campaign-key-visuals-for-stefanini/ Read More →
Nice little project for branding and beautifying a bit a very dull office area for the Extenda Team from Stefanini.Read More →
Full event package design for Stefanini’s KickOff conference of EMEA regions. This event had also an official tshirt, which slowly become the official company tshirt. You can see it in the dedicated post here -> https://claudiu.cvrj.ro/company-tshirt-for-events-and-office-wear/ I also had to design agendas (A5 size), they got requested also afterRead More →
Print ad for a swiss financial publication distributed at SIBOS International Banking Event in Geneva, announcing a blockchain conference hosted by Temenos.Read More →
Humanitas is the most prestigious book publishing house in Romania, having in its portfolio most of the famous writers’ works. Besides publishing, the company also had its own bookstores, so constant web banner campaign were required to keep sales in momentum. Read More →
Background branding with different game titles (2009) Read More →
Branding project for Converse Romania on two Bucharest public transport buses. Read More →
Double purpose hand-out: acted as flyer for Humanitas’ classical music offering and as the month’s shows programme at the Opera House. Read More →
Print ad created for Enterol – Dr.Reddy’s Pharmaceuticals. The imagery used was from the set, the print had to convey the same before&after story like the video ad. Screenshot captures of the commercial : The print ad:Read More →
Print ad created for Enterol – Dr.Reddy’s Pharmaceuticals. The imagery used was from the set, the print had to convey the same before&after story like the video ad. Screenshot captures of the commercial : The print ad: Read More →
Cover image design I’ve created in 2004, had to have the same “painted” look a the communist propaganda posters so typical for communist regimes. The gradual process: The end result:Read More →
Design piece created from the collaboration between Temenos and Netguardians on the matter of fraurds in the banking system. This was an comprehensive glossary of all known fraud practices that Temenos and NetGuardians were commited in preventing through their products. Read More →
Catalogue design for Temenos Community Forum yearly event. Here’s the difference between the new design and old design: Read More →
Humanitas catalogue for the year 2012, for Bookfest and Gaudeamus national book fairs. More compact size but higher number of pages.Read More →
Humanitas catalogue for the year 2011, for Bookfest and Gaudeamus national book fairs. Read More →
Project done for Humanitas Bookstore, the card had a similar design language as the 200 lei bill.Read More →
Project done for Humanitas Bookstore, the card had a similar design language as the 100 lei bill.Read More →
Project done for Humanitas Bookstore, the card had a similar design language as the 50 lei bill.Read More →