The concept relied on specific shapes for each sub-campaign, in specific color: Green for ANALYTICAL CHEMISTRY Yellow for LIFE SCIENCES and Blue for INNOVATION. All three shapes are distinctively different from each other, but related, due to their multi-line construction. This served both as a canvas and both as aRead More →
LinkedIn carousel Ad created for Avantor’s LIFE SCIENCES sub-campaign initiative, part of Total Science Solutions global campaign. The artwork concept is explained in this post -> https://claudiu.cvrj.ro/artwork-concept-for-avantors-total-science-solution-campaign/ Read More →
LinkedIn carousel Ad created for Avantor’s Analytical Chemistry sub-campaign initiative, part of Total Science Solutions global campaign. The artwork concepts is explained in this post -> https://claudiu.cvrj.ro/artwork-concept-for-avantors-total-science-solution-campaign/Read More →
Mission: to create a key visual for the recruitment campaign of the Next-Gen aircraft engine. I used a 3d model for this composite shot, and the task was to make people recognize a turbine engine, but not know exactly if it’s a helicopter engine, biz jet or another classRead More →
Context: Air India announced a large order of passenger aiplanes – these airframes receive the final custom equipment choices not from Boeing of Airbus but from the airline itself before putting it into service (like choice of radars, Auxiliary Power Unit, avionics, radio communication equipment, navigation, enviroment controls, filtering systems,Read More →
Series of web banners created for a marketing campaign around Honeywell’s TPE133 turbopropeller aircraft engine. Th campaign was co-branded with TAE Aerospace, who specialized in servicing this engine. Read More →
BendixKing is a sub-brand of Honeywell Aerospace, originating from the merger of Bendix Co. with King aviation and the following buy-up of this result by Honeywell Corporation. Specialized in instruments and cockpit equipment for General Aviation and light aircraft, the brand had its own distinct visual identity. This is anRead More →
RDR7000 is a nose-cone mounted weather radar for business aviation. This campaign was targeted at Bombardier aircraft operators, so I had to use a Bombardier business jet – the artwork is a composite image involving a 3d model of the airplane. More details about the creative work for this canRead More →
Humanitas is the most prestigious book publishing house in Romania, having in its portfolio most of the famous writers’ works. Besides publishing, the company also had its own bookstores, so constant web banner campaign were required to keep sales in momentum. Read More →
A landscape interactive banner with two choices: funky or style, that determined the style and shape or the final stages of the banner and the color of the car. Client was AutoItalia, FIAT autovehicles official dealer in Romania.Read More →